Out with the old? Not so fast … While digital and data may be getting all the buzz these days, a few, let’s call them “experienced” tactics, are quietly getting the job done for many event marketers.

So before throwing out your old marketing plan, consider keeping some old-school workhorses that these event planners swear by.

Handwritten Notes

Event producers and planners have been reducing giveaway volume for years. Before the term “corporate social responsibility” was coined, there already was a push for “green” meetings, aka, those that were less wasteful and kinder to the environment.

But make no mistake, coupled with the desire for more sustainable events is the ever-present desire to cut the costs of producing them.

Corporate social responsibility (CSR) is becoming a common practice, and as the median employee age lowers, this only is likely to increase.